2025 Summer Course Conversion Analysis

198

Students Targeted with Promotions

124

Converted to Regular

62.63%

Overall Conversion Rate

$155,400

Revenue Opportunity

Visual Analysis

Overall Conversion

Conversion by Category

Conversion by Location

Revenue Opportunity Analysis

$155,400 Potential Revenue

Revenue opportunity is calculated as: non_converted_students × avg_lessons × avg_fee_per_lesson. This represents potential one-time revenue from converting remaining summer students to regular course enrollments.

Calculation:
74 students × 6 lessons × $350/lesson = $155,400

Timeframe: One-time (6-lesson package)

Assumptions: 6 lessons per student at $350/lesson

Key Insights

Best Performing Category

MC P6 to F1 Students with 88.8% conversion rate

Best Performing Location

MSA with 64.8% conversion rate

Follow-up Opportunities

74 students in database but not enrolled

Performance Summary

Student Category	Students Targeted with Promotions	Converted	Conversion Rate
New Students	51	19	37.2%
MC P6 to F1 Students	107	95	88.8%
Returning Students	40	10	25.0%

Location	Students Targeted with Promotions	Converted	Conversion Rate
MSA	122	79	64.8%
MSB	76	45	59.2%

Primary Center Flow Analysis

June 2025

Stage 1: 310 P6 students across 7 centres

July to August 2025

Stage 2: Summer Course

September 2025

Stage 3: Regular F1 Enrollment

Complete Funnel Metrics by Primary Center

Primary Center↕	Total P6 Students↓	Applied to Summer↕	Application Rate↕	Converted to Regular↕	Conversion Rate↕	Direct Enrollment↕	Total Enrolled↕	Overall Rate↕